re:word

Message Matters

Words are seen, heard, played. Words are ideas vocalized, textualized, materialized. Words are bridges. They are transformers of shape, volume, and meaning. Words are the beginning of everything (and they are sometimes the end). Here, as a quintessential paraphrase, are my words on various topics related to written and visual messaging.

Featured
When 'yes' from your prospect really means 'no'
When 'yes' from your prospect really means 'no'
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Is one of these the problem with your offer?
Is one of these the problem with your offer?
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How long it takes for marketing to work?
How long it takes for marketing to work?
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The Best Marketing Strategies for Service Providers
The Best Marketing Strategies for Service Providers
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Turning Free Advice Into Paid Work
Turning Free Advice Into Paid Work
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How Long It Takes for Marketing to Produce Real Results
How Long It Takes for Marketing to Produce Real Results
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The Two Parts of Client Education Necessary For Conversion
The Two Parts of Client Education Necessary For Conversion
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In a Time of Low and Slow Sales
In a Time of Low and Slow Sales
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This Was a Risky Move on My Part
This Was a Risky Move on My Part
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It's Gonna Be a Tough Sell Without These
It's Gonna Be a Tough Sell Without These
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The Difference Between a Promise, a Claim, and a Guarantee
The Difference Between a Promise, a Claim, and a Guarantee
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Tiny Tweaks Can Make a Big Difference
Tiny Tweaks Can Make a Big Difference
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Why A+ Efforts Can Yield C- Results
Why A+ Efforts Can Yield C- Results
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You Gave It All You Got and No One Bought
You Gave It All You Got and No One Bought
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This Will Fix the Most Common Copy Mistakes
This Will Fix the Most Common Copy Mistakes
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If You Feel Sick About Sending That Last Email, That’s About Right
If You Feel Sick About Sending That Last Email, That’s About Right
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One By One By One
One By One By One
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Fancy Won’t Fix It
Fancy Won’t Fix It
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Four Truths About Sending Emails (so you can send with more ease and regularity)
Four Truths About Sending Emails (so you can send with more ease and regularity)
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2 Things Every Business Needs at Every Stage
2 Things Every Business Needs at Every Stage
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Inspiring Marketing Lessons from Fearless Young Entrepreneurs
Inspiring Marketing Lessons from Fearless Young Entrepreneurs
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How to Land Clients With Your Winning Personality
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Where to Start When Messaging to Multiple Audiences
Where to Start When Messaging to Multiple Audiences
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Get Used to Hearing "No"
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How to Answer When An Ideal Client Asks "What Do You Do?"
How to Answer When An Ideal Client Asks "What Do You Do?"
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Messaging vs. Copywriting: What's the Difference?
Messaging vs. Copywriting: What's the Difference?
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Being YOU In Your Business Is How You Earn More Business
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How to Get Good Results Doing Cold Outreach On LinkedIn
How to Get Good Results Doing Cold Outreach On LinkedIn
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Timeless Principles for a Joyful Business (and Life)
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Featured
The Many Blessings of a Mediocre Launch
The Many Blessings of a Mediocre Launch
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WordPress or Squarespace? How to Pick Which Platform Is Best for You
WordPress or Squarespace? How to Pick Which Platform Is Best for You
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Five Ways to Love Your Unsubscribes
Five Ways to Love Your Unsubscribes
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How to Stop Editing, Tweaking, and Analyzing Your Marketing to an Early Death
How to Stop Editing, Tweaking, and Analyzing Your Marketing to an Early Death
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Win the Hearts of Your Audience With This Simple Copywriting Formula
Win the Hearts of Your Audience With This Simple Copywriting Formula
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Are You Born Creative or Can It Be Learned?
Are You Born Creative or Can It Be Learned?
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8 Mini Practices for Big Mindshifts and Manifestations in Your Business
8 Mini Practices for Big Mindshifts and Manifestations in Your Business
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Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales
Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales
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If You Want Your Marketing to Be Inexpensive But Effective, Follow the Coconut Man
If You Want Your Marketing to Be Inexpensive But Effective, Follow the Coconut Man
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How You’re Screwing Up Your Brand Message Without Even Realizing It
How You’re Screwing Up Your Brand Message Without Even Realizing It
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How to Manage Your Brand In-house
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How to Say No to Something Awesome (and Feel Good About It)
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What To Do When You’re Sick and Tired of the Hustle
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Fatal Distraction. How to Stop Shiny Objects from Derailing Your Focus.
Fatal Distraction. How to Stop Shiny Objects from Derailing Your Focus.
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The Best of Free and Low-cost Design Software
The Best of Free and Low-cost Design Software
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Build Your List Without a Lead Magnet — Here's How
Build Your List Without a Lead Magnet — Here's How
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Messages from the March
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Is Your Communication Strategy Stuck at a Red Light?
Is Your Communication Strategy Stuck at a Red Light?
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Budgeting for Your Website Project — Considerations Beyond Money
Budgeting for Your Website Project — Considerations Beyond Money
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The Greatest Story Ever Told
The Greatest Story Ever Told
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Stereoscopic Vision
Stereoscopic Vision
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The 5 Questions About Your Business You Need To Know the Answers To
The 5 Questions About Your Business You Need To Know the Answers To
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Creating Safe Work Spaces For Greater Connection & Freedom
Creating Safe Work Spaces For Greater Connection & Freedom
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Vulnerability in the Creative Process
Vulnerability in the Creative Process
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Finding Resonance in Your Organization and Your Outreach
Finding Resonance in Your Organization and Your Outreach
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Best Practices for Creating Infographics
Best Practices for Creating Infographics
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The Impact of Data Visualization
The Impact of Data Visualization
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It's my responsibility…
It's my responsibility…
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The Sound of Silence
The Sound of Silence
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Writing for the Web 101
Writing for the Web 101
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