One By One By One
In a business landscape littered with efforts to scale, grow, leverage, systematize, automate, delegate, propogate, it can be easy to lose sight of the humans.
It can start to feel like the individual is inconsequential.
But every conversation you have, online and in real life, with people you may or may not end up working with counts for something.
It counts a whole lot.
You grow a business one client at a time, one customer at a time.
It doesn't matter how many clients or customers you ultimately need—that number looks different for everyone.
To one day be able to look at a full client roster, a database of subscribers, people peppered across your Zoom screen, a meaningful follower count, or whatever critical mass you're working toward begins with one.
You start with one, then a second, and so on.
Even after you've acquired a crowd, every new one will matter.
Nurture doesn't happen through a sweeping homogenized broad stroke.
It happens at a granular level.
So cherish your connections. Relish the conversations. Whether they come frequent or few between.
You never know where they will lead but they most surely will lead you somewhere:
an insight,
a laugh,
a lesson,
an expression of your expertise.
They say 'if you build it they will come.'
They will come when you build it one by one.
Are your words winning or costing you clients?
Find out now with the CLIENT CONVERSION QUIZ. Gain instant insight into the gaps in your messaging and marketing so you know exactly where to focus to improve your connections and conversions. Takes less than 5 minutes and it's free!
