FOR ESTABLISHED COACHES, CONSULTANTS, AND CREATIVE PROFESSIONALS
Message To Money
Build a client journey that gets you to $20k months consistently while…
…working with awesome, great-fit clients and well-funded projects.
…streamlining marketing to < 5 hours/week.
…increasing your profit margins to 50% or more.
You’ve got traction in your business AND you’re being called for more—an increase in reach and revenue so you can expand your impact, better utilization of your assets for sustainable growth, an evolution in how you’re serving clients.
Which means you may be…
…feeling out of congruence with the high value of the work you’re doing and the ineffective way you’re talking about it (or not talking about it).
…burying your calls to action, minimizing your offers, and spacing your promos way out because you either don’t know what to say or worry you’re saying too much too often.
…spending time and money on marketing strategies that don’t serve your business model, effectively utilize your resources, or fit your style.
…leaving great clients and money on the table with unleveraged assets like a book or a course.
…trying to hit metrics for success based on somebody else's prescription for what you should be doing and where you should be by now.
…letting the Imposter Monster call the shots instead of heeding the quiet voice of wisdom within.
Through a realignment of your message to your market and a simplified, heart-centered approach to outreach, and a reliable system for sales, you’ll significantly increase your connections and conversions.
To get there, we’ll solve the three biggest problems that stop established service-based professionals from hitting consistent revenue with great-fit clients:
a mixed-bag audience with few buyers—you’ve got people, but not enough taking action
services/programs that don’t get a ‘yes’ from ideal prospects—too many questions and too much ghosting
a sales process that feels clunky and inconsistent—it’s hit-or-miss with sales convos, proposals, and the overall pipeline
Things keep changing—but the need for clear, compelling communication is a constant.
You are changing as a business owner.
The business climate is constantly evolving in response to social, political, and environmental pressures.
Now we have AI accelerating everything—beyond anyone’s current comprehension.
While the fundamentals about messaging and marketing to humans will not change (or at least not so quickly), a lot of the tools and channels for accessing your people are.
Having words that attract your ideal people, explain how you solve their problems in your unique way, and articulate the value of your work is the most elemental need of a business through every stage.
The thing is, growing a business to consistent $20k+ months, or adding an additional $20k+ to your current MRR, doesn’t happen within 6 months. Not typically.
It takes a solid foundation of resonant messaging and systems for marketing and sales. These take time to build and optimize.
DIY courses don’t cut it for this kind of work.
Group coaching programs offer the community, but usually very little in the way of personalized support for boots-on-the-ground implementation.
Private coaching is awesome but can be inaccessible price-wise and you miss out on the community aspect.
Message To Money is for highly motivated, heart-centered entrepreneurs who want to expand the meaningful work they’re doing in the world but don’t want to effort in insolation.
One of the great advantages I bring to bear is a skillset comprised of writing, design, teaching, and technical know-how that spans 25 years of marketing for small businesses and AS a small business.
Through this program you get me as your marketing partner and co-creator—the outside expert with the insider knowledge of who you are and where you want to go so that the recommended strategies, tools, and guidance are tailored to make YOUR vision a reality vs. some cookie-cutter approach you struggle to shoe-horn your business into.
I get know your business intimately, which means I’m able to give direct, specific, and therefore meaningful feedback on your stuff, and you also get to tap into the collective mindshare of peers at or beyond your level.
Message To Money allows me to bring the best of who I am in order to make more visible and profitable the best of who you already are and who you’re becoming through your business.
“The most helpful part is the access to Lisa and her genius copywriting. Through the program, I’ve learned how to focus on features, benefits and outcomes. I’ve gotten better at writing copy for all areas of my business and have begun to nail my elevator pitch!”
– Ann Marie Chereso, life and parenting coach, Bringit! Home
“I now have a better understanding of my ideal clients. More importantly, I’ve developed a process to meet them where they are and explore new markets. A colleague of mine was telling me yesterday, “your time in the program is really paying off. I see it in your writing.” That made me very happy! 🎉 ”
– Jean-Marc, software developer, IncognitoDesk
“Before I started working with Lisa, MiLHO was just an idea… something I’d dreamt of in the kitchen while I was cooking. Now it’s real and I’m really very proud of what I’ve created.”
– Dr. Helen Fosam, education consultant, MiLHO Initiative
“I felt like before, I was just kind of taking anything that might get thrown at me as some kind of job. Now I am creating the content to make a living and that feels really good. So I feel better about the work I’m doing, and I also feel more empowered to create that living rather than waiting for it to passively come to me.”
– Joy, mindfulness teacher, Born Joy
“After working with Lisa, I was finally able to create simple statements explaining what I do to put on my website. I learned the structure of a good bio and I have a good basis for elements I will use on my site!”
– Gail Gonzales, brand specialist, Evolve your brand
“Absolutely, being in MTM has paid off. I’ve seen more clients. I see all the ways every day that the messaging we’ve created comes into bit into my business. And so there’s, there’s tangible ways that I’ve been able to measure it, but there’s also so many intangible ways that I know [the messaging] is having an impact. So yeah, MTM is worth every penny.”
– Dr. Rachel, education consultant, Samara Early Learning
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