Sharlet Brennan
Marketing Communications Consultant
“Many thanks for all your help with the messaging, copy, design, and coaching. It made all the difference. We certainly came a long way from my initial messaging: I listen, and I help.’ So thank you a million times over.”
Through CAA and in the time since Sharlet has…
Evolved and narrowed her positioning as a marketing specialist for travel and event tech companies
Packaged her services into three distinct offers
Developed a new brand identity and website (developed by Paraphrase Communications)
Went from a couple of so-so clients to a fully filled roster of great clients with whom she’s doing more enjoyable work
How are things different now? How does it feel now in your business?
Well, things are going great. Since I completed my website with you and the messaging and the branding work, my business has really taken off. And I have to say, Lisa, working with you was hands down one of the best business decisions that I ever made. It really made a huge difference. It’s been six months since we finished working on the website, or maybe not even that much. And during that time, my business has just taken off.
I went from a couple of wobbly clients, and to now I’ve got five clients. They’ve got bigger budgets. Some of them are really well known brands, and one of them is a Fortune 500 company. The work I’m doing is much more interesting, and I’ve even hired three writer friends to help me do all the work for them.
“The most helpful part of the program has been getting feedback, support, and guidance on my business. Very valuable.
This is also the first time I’ve gotten paid to write a plan. Usually, I give that part away in a proposal. I must say getting paid is better!
All your insights and guidance on my messaging helped me – finally – answer the question, “What is it that you do?”
My business is in a good place now. Since finishing my website and messaging work with you, I’ve landed three retainer clients and have other prospects in the works. I’m earning higher fees and working with clients I like on projects I enjoy (white papers and communications and marketing strategy).
So much of this stems from the work I did with you.
I love my website and get compliments on it all the time. Even more important, you helped me answer the Big Questions:
Where I add value?
What work I like most?
Who are good prospects?
Why they should hire me?
THANK YOU!!!”