Kevin McCann
Revenue growth strategist for B2B tech companies
“Lisa was right there helping me break it all down, you know—eat the elephant. She was helping me put it into bite-sized chunks so that we could get this stuff done quickly, and it was awesome.”
Through Message To Money and in the time since Kevin has…
Repositioned his business around his company's true expertise
Repackaged and built out a freshly evolved program
Updated his brand identity including a refreshed website, a new pitch deck, updated proposal template, program one-pagers
Re-engaged a dormant email list and now sending emails bi-weekly
Upleveled his sales call framework
Consistently landing 5-figure MRR deals
Why did you decide to work with Lisa?
I needed help reinvigorating my brand, how to communicate my value proposition back up at that strategic level and really dial in on where content creation and value prop delivery has come over the last five years, since I flipped from ESG to Lead Launcher.
And that's when I reached out to Lisa saying, at least I need help on kind of getting back to square one where we used to be.
I’d already been noodling a new strategic direction for a couple of months before hiring Lisa and since then, and it's been awesome. But we were committed to doing the work. I knew had to happen. We had to get our new deck, new messaging, everything so that we could go to market with all the stuff, so basically do the stuff for ourselves that we do for our customers. It was a heavy lift just getting it going. But Lisa was right there helping me break it all down, you know—eat an elephant. She was helping me put it into bite-sized chunks so that we could get this stuff done quickly, and it was awesome.
“Instead of doing more and more, do one thing, be really good at that, and then scale your business from there. That was kind of an aha moment for me right in the midst of this storm that I was in right when I met Lisa. And I said, I want to have one really good offer. That’s when we created the Strategic Revenue Growth Acceleration program and we’ve added on about 8 new engagements in just the past month.”