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Fatal Distraction. How to Stop Shiny Objects from Derailing Your Focus.
Lisa Mullis 12/18/17 Lisa Mullis 12/18/17

Fatal Distraction. How to Stop Shiny Objects from Derailing Your Focus.

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Whether the end goal is to have someone book a discovery call, buy a course or membership, or enroll in a program, your potential client’s journey through your marketing funnel can be fraught with peril or full of profit depending on how you ha
1) We often erroneously equate the cost of something being broken with the cost of the fix. Let’s say you’re spending $500/week running ads plus paying someone to help you set up the ads and manage them. If the ads are barely bringing i
I’ve been a mountain biker for a couple of decades. For much of that time, my bikes have had a seatpost that you manually adjust on the fly. Changing your seat height when you’re riding trail is important for stability and energy. When
When you’re in business, you’re selling services or products or both.⁠ ⁠ You’re not necessarily selling offers. ⁠ ⁠ An offer is how you package a service or product, position it, price it, and present it. ⁠ ⁠ An offer speaks the pro
The link is in my bio AND my stories! Are you selling your services straight up or do you have them packaged as offers? (there’s a huge difference) Do you have offers but they’re not selling well? Do you want to revamp an existing of
It’s time to get back to business! Who’s with me? Let’s do it together — my friend Mia is hosting Back to Business Week to help you get focused for fall and end the year strong. Join me September 16–20 — I&rsqu
How many emails do you need to send to get people to take action (i.e. buy, register, book a call, etc.)? There’s no set number but I’ll tell you this: it’s more than you think and more than you’ll feel comfortable with.
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