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Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales
Lisa Mullis 12/11/18 Lisa Mullis 12/11/18

Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales

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Writing for the Web 101
Lisa Mullis 4/3/13 Lisa Mullis 4/3/13

Writing for the Web 101

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Every summer, from age 11 until around 23, I worked at Hoffman Family Fireworks—loading, unloading, stacking, sorting, pricing, and selling everything from little sparklers to reloadable mortar shells. After that I contributed by developing t
Do you find yourself undervaluing your work. Maybe you say things to yourself like, "they will never pay that much", or "I need to offer a discount to sell". Trust me, I've been there myself. Overcoming my own objections about m
Copy Camp for Homepages Learn how to create a heart-centered homepage (or single-page website) that clearly communicates warmth, credibility, and value to your ideal clients. JOIN US LIVE! SEPTEMBER 12-16, 2022 Register now: https://training.paraph
Lead Magnet Launch 🚀 Get help with language and logistics for a powerful opt-in flow that builds a quality list (big or small) of people you’d love to work with AUGUST 1-25, 2022 PLUS—Bring a friend for free! Register here: https://t
Whether you're new to entrepreneurship or seasoned— these 5 lessons are the throughlines of any business that's successful and sustainable over time. #businesstips101 #entrepreneurhacks #sustainablebusiness #entreprenuerlife #lessonslearned
Look, it's Copy Camp Now! 😎 I'm excited to be part of the Online Business Toolkit 2.0, and believe it's a really great deal if you decide the contents would be helpful for you and your business. 👍 There's a link in my bio if you want to learn more!
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