Plot your brand’s Star and chart your course

This is for you if…

• You’ve started your business but don’t know where to go with your marketing.
• You aren’t sure what you stand for or how to stand out in your space.
• You feel like your marketing language is not quite on point, but can’t exactly say why.
• You're tired of all the what-if, shoulds, and coulds making a mess of your message (not to mention your mind).
• You’re experiencing a major shift in your business and need help recalibrating your positioning to your vision.

With a MessageMap you’ll…

• Understand your unique value in the market place. (brand positioning)
• Know which content and channels are right for you to attract and nurture new customers. (content strategy)
• Know who your ideal customers are and how to get their attention and win their hearts.
• Get easy action items you can do immediately to move things forward.

How MessageMapping works…

1. Landscape — We kick-off with a 90 min. live intensive to survey the territory and plot the destination. On the agenda:

   • your brand's value, vision, and voice
   • your ideal client/customer
   • your offers

2. Scouting Mission — I’ll review your website (if you have one) and any other marketing materials you’re currently using plus conduct desktop market research.

3. Content Cartography — I’ll draft an outline for:

   • a brand position that will set you apart from others in your space
   • compelling calls to action
   • a structure for your service/product offers
   • content topics and a distribution strategy that will build awareness and relationships

4. Checkpoint — We’ll reconvene for a 45 min. call to review your MessageMap so you feel prepared to take your next steps.