I’m Lisa—your guide inside the crazy constellation of marketing tactics and tech.

I help service-based professionals and nonprofit leaders translate their work into words and images that raise their visibility, broaden their reach, and grow their revenues.

The key is to figure out your brand positioning and messaging—FIRST!

When you know your unique value and have the words to explain it, doing that marketing thing will be easier, more cost-effective, and way, WAY more successful.

You’ll have everything you need to create and deliver a consistent message across all channels.

You’ll quit wasting resources building websites and other marketing materials that don’t jive with you or your potential customers.

You’ll have alignment between what you say and how others perceive you.

Your clarity will attract the right customers and collaborators.

And your confidence will significantly boost your income and impact.

Featured Appearances

Featured Talks + Guest Podcasts