COACHES, CONSULTANTS, AND CREATIVE PROFESSIONALS…
Get clarity, language, and strategy to win high-value clients—online and in real life
Are your words costing you clients and cash? Get your free Client Conversion Score to find out:
What we can do for you…
STRATEGIC BRAND COACHING
Get clear on your purpose, positioning, people, products, programs, process, and proof points.
This is structure and accountability around key things like where to find your ideal client, how to organize your offers for optimal flow, and what marketing strategy will support your business model.
COPYWRITING
Develop your “brand messaging” (aka the actual words) you’ll need for compelling, heart-centered online and in-person communications
This is language for fundamental chunks of copy you’ll use over and over such as your elevator pitch, core message, bios, and offer descriptions.
IMPLEMENTATION
Move the words to your website and everywhere else you’re showing up (i.e. online groups, posting in social media, and in-person networking events)
This can look like a website (re)design and build, lead magnet creation and integration, email nurture sequences and newsletters, capabilities slidedecks, proposals, and launch assets.
You KNOW what you do is super valuable and you’re REALLY good at it…
… but you don’t feel comfortable talking about it in a marketing-ish, sales-ish sort of way.
… when a potential client asks what you do, you can't find the words or you use way too many.
… you're tired of getting passed up for people who have WAY less expertise and are charging way MORE than you do.
Your business has evolved…
… now what you're saying on your website is out of alignment with what you’re actually doing in real life.
… and you’re often scrambling last-minute with proposals and sales call follow-ups because you don't have all your marketing-smart, humanizing, why-hire-us words figured out.
You're doing all the right things on LinkedIn, Insta, Insert-Name-of-Social-Channel-Here (even when you’re secretly frenemies with social media)…
… but you're attracting people who aren’t great fits, can't afford you, or seem to only want your free stuff.
… so doing a hella lot of work for near zero ROI is feeling like a zero sum game.
If any of this sounds familiar, we can help!
— FREE CLIENT CONVERSION SCORECARD —
With high-converting, heart-centered words and a personalized marketing strategy, attracting great-fit clients is easier, more cost-effective, and way, WAY more successful.
Are your words winning you clients?
In less than 5 minutes understand what's missing in your messaging that's costing you connections and conversions.
Clear, compelling, value-driven messaging will build a business. How well are your words working to build yours? Take this free assessment to find out!
17 questions score your messaging across four categories—positioning, audience, offers, and conversion
Know exactly where to focus your efforts to improve your marketing ROI
Access targeted resources based on your score to help you level up now
Takes less than 5 minutes and is completely free!
I’m Lisa—your guide inside the crazy constellation of messaging, marketing, and tech.
As a brand messaging specialist, copywriter, and business mentor, I help service-based professionals clarify their messaging and streamline their marketing so they work with better clients, regain their time, and take home more money.
With 20+ years of experience in design, writing, and digital marketing, I walk both sides of the messaging world—what to say and how to present it for maximum clarity and impact. This means we’re able to offer a holistic and integrated process for developing and implementing your brand messaging across all channels. You could work with a separate business strategist, copywriter, designer, and other tech specialists—lots of people do. Or you can work with us and get it all under one roof. We make it easy, enjoyable, effective—just like your connections and conversions will be.
CHECK OUT MORE RESOURCES
High-converting Homepage Copy + Layout Template
Create a page that can land leads with your ideal clients—even if you're just starting out. Copywriting prompts and layout guide to help build credibility and trust. Comes with a short video training to walk you through the template.
Are your words winning
or costing you clients?
Find out now with the CLIENT CONVERSION QUIZ.Gain instant insight into the gaps in your messaging and marketing so you know exactly where to focus to improve your connections and conversions. Takes less than 5 minutes and it's free!
Resources for Messaging
& Client Attraction
Check out our growing library of no-cost and low-cost guides, templates, trainings, and mini courses to help you attract and convert your best-fit clients.