IMPROVE YOUR CONNECTIONS AND CONVERSIONS WITH…
Resources for Messaging & Client Attraction
Welcome to our growing resources page where we have gathered our growing library of no-cost and low-cost guides, templates, trainings, and mini courses to help you in your efforts to attract and convert your ideal clients. To view details, simply click on the resource image.
Identity + Positioning
Who You Are + What Makes You Different
Your identity has to do with how you show up in your business and how others see you. How are you perceived by your potential clients compared to their other options including other businesses similar to yours in your market space? Is your area of focus clear and your unique value obvious?
Who You’re For
Your audience are are the people you are targeting as well as the community you have or are trying to build around you. To whom are speaking? Are you speaking their language? How well do you understand their desires and the issues they're dealing with?
Audience
How You Help People
Offers are the services, products, programs, and/or resources you've created to help your ideal client. Is there a clear point of entry? Do they understand the true value of your help? Do they know what next step to take if they want more from you?
Offers
How Your Prospects Become Your Clients
In simple terms, conversion is about how easily and effectively you can transform leads into prospects and convert right-fit prospects into great clients. Whether this is happening digitally on a webpage or in a real life sales conversation, opportunities for conversion exist everywhere. Are you making the most of these opportunities? Are you consistently getting prospects to buy (in all the ways the word 'buy' can be defined)?
Conversion
